Terms of Service

1.1 Who we are. The Services are provided by Keupera, a sole proprietorship (Einzelunternehmen) of Ole Nepomuk Mai, Goethestrasse 70, 10625 Berlin, Federal Republic of Germany, VAT identification number DE335582063 ("Keupera", "we", "us"). Our full statutory particulars are set out in our Imprint.

1.3 Formation. A contract is formed when you complete registration or, for a paid plan, when your order is confirmed. By registering you confirm that you have had a reasonable opportunity to read these Terms and that you accept them.

1.6 Merchant of record. Purchases are transacted through Polar Software, Inc., 3500 South DuPont Highway, Dover, DE 19901, USA, which acts as our authorised merchant of record. Polar is the seller of record for the transaction, issues your invoice, and calculates, collects and remits applicable sales tax and VAT. Your rights in respect of the Services themselves are against us, and these Terms govern them.

1.7 Language. These Terms are concluded in English. Where we publish a German translation and you contract as a consumer domiciled in Germany, the German version prevails to the extent of any inconsistency.

1.8 Version. Effective 5 September 2026. This version replaces all previous versions.

3.1 Business customers. The Services are offered to businesses and professionals. By placing an order you represent that you are acting in the exercise of your trade, business, craft or profession, and you confirm this at checkout. We record that confirmation.

3.2 If you are nevertheless a consumer. If, despite § 3.1, you contracted as a Consumer within the meaning of § 13 BGB, the mandatory provisions of consumer protection law apply to you and take precedence over any conflicting provision of these Terms. In particular, your statutory right of withdrawal under § 9 applies, the liability regime in § 24 applies without the restrictions that are permissible only against Business Customers, and the statutory rules on jurisdiction apply instead of § 27.4. We flag the consumer-only provisions expressly where they arise.

3.3 Age. You must be at least 18 years old.

3.4 Authority. If you register on behalf of an organisation, you represent that you are authorised to bind it, and "you" means that organisation.

3.5 Sanctions and export control. You represent that you are not, and are not acting for, a person or entity designated under the restrictive measures of the European Union, the United Nations, the United Kingdom or the United States, and that you are not located in a territory subject to comprehensive restrictive measures. You must not use the Services in breach of any applicable export control or sanctions law, including Regulation (EU) 833/2014 and the United States Export Administration Regulations.

3.6 Accuracy. You must give accurate registration information and keep it current.

4.1 Registration. You may register with an email address and password, or by signing in with Google. Where required, you must confirm your email address before the Account becomes fully active.

4.2 Credentials. You are responsible for keeping your credentials confidential and for all activity under your Account. Notify us at once at security@keupera.com if you suspect unauthorised access.

4.3 The Organisation is the customer. Each Account belongs to one or more Organisations. The Organisation owner is our contracting counterparty, is responsible for fees, and controls the Organisation's data.

4.4 Roles. The Services provide four roles. Owner has full control, including billing and deletion of the Organisation. Administrator may manage websites, members and settings, but not billing, roles or deletion. Member may work on the websites assigned to them. Client is a restricted guest role limited to assigned websites and to viewing reports. You are responsible for assigning roles appropriately.

4.5 Members are bound. Every Member is bound by these Terms and by the Acceptable Use Policy. You are responsible for their compliance, and their acts and omissions are attributed to you.

4.6 Seats. The number of Members is limited by your plan, as stated on the pricing page.

4.7 Content belongs to the Organisation. Content created within an Organisation — including articles, analyses, comments, team messages, audit runs and captured leads — belongs to the Organisation and remains available to it when the Member who created it leaves or deletes their Account.

4.8 Deletion of your Account. You may delete your Account at any time under Account settings. Where a paid subscription is running, cancel it first; if you would rather we handled both together, write to legal@keupera.com and we will. How we treat your data on deletion is set out in our Privacy Policy.

5.1 What we provide. Keupera is a search and generative-engine optimisation platform. Depending on your plan, it provides site crawling and technical audits, user-experience audits, keyword research, backlink and competitor research, first-party website analytics, Google Search Console integration, measurement of how AI assistants describe your brand, AI-assisted content creation and publishing, no-code automation workflows, an agency workspace, and programmatic access through an API, an MCP server and plugins.

5.2 Plan-dependent. Which features are available, and in what volume, depends on the plan you hold. The pricing page in force at the time of your order describes this.

5.4 Beta features. Features identified as beta, preview or experimental are provided for evaluation, may be changed or withdrawn at any time, and are excluded from any service-level commitment.

5.5 Inactivity pause. If no Member of an Organisation signs in for eleven consecutive days, we send a warning. If inactivity reaches fourteen days, we pause that Organisation's websites and AI campaigns so that scheduled jobs stop consuming Credits. Organisations on a trial or a paid plan are exempt from this pause. Paused projects can be resumed at any time and no data is deleted.

5.6 Fair use. The Services are provided for your own business and, where you operate an agency, for the clients whose websites you manage in your Organisation. They may not be resold or made available as a standalone service to third parties except as expressly permitted in § 20.

6.1 The metering model. Use of the Services is metered in Credits. AI Credits are consumed in proportion to the model usage of an AI Feature. Crawl Credits are consumed by retrieval and analysis operations at the fixed rates published in the application — for example keyword research, backlink research and competitor analysis each consume a defined number of Crawl Credits.

6.2 Allowances. Each plan includes a monthly allowance of AI Credits and Crawl Credits, a maximum number of Websites, and a maximum number of Members, all as stated on the pricing page in force at the time of your order.

6.4 Plan Credits. Plan Credits are the monthly service level you have paid for. They reset at the start of each billing period and do not roll over. This is disclosed before purchase and is reflected in the price.

6.5 Purchased Credits. Separately purchased Credits remain valid for 12 months from the date of purchase. We will notify you at least 14 days before they are due to lapse. If you tell us before they lapse that you still intend to use them, we will either extend the period or refund the unused portion at the price you paid. Purchased Credits are not otherwise transferable.

6.6 Bonus Credits. Credits granted promotionally, by referral or as a goodwill gesture expire 12 months after they are granted, are not refundable and are not transferable.

6.7 Reaching a limit. Where metered billing is switched off, requests that would exceed your allowance are refused and the application tells you so. Where metered billing is switched on, the request proceeds and the excess is billed under § 7.5 until your cap is reached, after which requests are refused.

6.8 Changes to allowances. We may adjust the composition of plans for future billing periods on 30 days' notice under § 26. Reductions that materially disadvantage you give you the right to terminate with effect from the date the change takes effect.

7.1 Prices and currency. The fees for each plan and add-on are those published on our pricing page at the time of your order. All fees are stated and charged in US dollars (USD). If your payment method is denominated in another currency, your bank or card issuer performs the conversion and may add its own charge; we have no control over that rate or charge.

7.2 Billing cycle. Subscription fees are billed in advance, monthly or annually according to the term you select, and renew automatically for successive periods of the same length until cancelled in accordance with § 8.

7.3 Add-ons. Additional Website capacity is available on our highest tier as a separate recurring add-on. If you move to a lower tier, any Website add-on is cancelled automatically, because the tier it depends on no longer applies.

7.4 Audit and lead add-on. The audit and lead-capture add-on includes a stated monthly volume of audits and captured leads. Usage beyond the included volume is billed per audit and per lead at the rates published in the application.

7.5 Metered billing. Metered billing of usage above your plan allowance is switched off by default. You may switch it on, and you set a monetary cap in US dollars. We enforce an upper bound on that cap which increases with the age of your Account, starting at a low limit in the first month. When projected usage reaches your cap, further metered usage is refused rather than billed. You can see current metered usage, and the per-unit rates applied, in the billing area at any time.

7.6 Taxes. Fees are exclusive of value added tax and other transaction taxes, which are calculated, collected and remitted by our merchant of record and shown at checkout.

7.7 Payment methods and failure. You must keep a valid payment method on file. If a payment fails, our merchant of record will attempt to collect again in accordance with its published dunning process. If payment is not received, we may downgrade the Organisation to the free plan or suspend access, after notifying you. You remain liable for amounts already due.

7.8 Default interest. For Business Customers, amounts not paid when due bear default interest at nine percentage points above the base rate under § 288(2) BGB. For Consumers, the statutory rate under § 288(1) BGB applies.

7.9 Set-off and retention. A Business Customer may set off only claims that are undisputed or have been finally determined by a court, and may exercise a right of retention only in respect of claims arising from the same contractual relationship. This restriction does not apply to Consumers.

7.10 Price changes. We may change prices for future billing periods on at least 30 days' written notice by email. The change takes effect from your next renewal. If you do not accept it, you may terminate with effect from the date it would take effect, and we will not charge the new price for any period before that date.

7.11 Refunds. Save for the money-back guarantee in § 8.5, the statutory right of withdrawal in § 9, and your statutory rights on defect under § 23, fees already paid are not refunded on cancellation, because the Services were available to you throughout the period paid for. Refunds we do grant are processed manually through our merchant of record; allow up to fourteen days for the funds to appear.

8.1 Term. The contract runs for the billing period you selected and renews automatically for successive periods of the same length.

8.2 Your cancellation. You may cancel at any time in the billing area or by writing to legal@keupera.com. Cancellation takes effect at the end of the current billing period. You keep full access until then. There is no notice period beyond the end of the period.

8.3 Cancellation button. In accordance with § 312k BGB, a clearly labelled cancellation facility is available on our website without requiring you to log in. The confirmation step contains nothing other than the cancellation itself. Any retention offer we may make is presented separately and never as a condition of, or an obstacle to, cancelling.

8.4 Downgrades. A downgrade takes effect at the start of the next billing period. Where our merchant of record applies proration to a mid-cycle change made through the billing portal, that proration applies.

8.6 Our termination for cause. We may terminate or suspend with immediate effect where you materially breach these Terms or the Acceptable Use Policy and, where the breach is capable of cure, fail to cure it within 14 days of written notice; or without prior notice where use of the Services is unlawful, threatens the security or availability of the Services, or exposes us to imminent legal liability. Where we act without prior notice, we tell you promptly afterwards and give reasons in accordance with § 17.

8.7 Our termination for convenience. We may terminate a subscription for convenience on three months' written notice to the end of a billing period. If we do, we refund the unused portion of any prepaid fees on a pro-rata basis.

8.8 Suspension short of termination. Where proportionate, we will throttle or suspend the affected feature rather than the Account. We restore access as soon as the cause is resolved.

8.9 Consequences. On termination your right to access the Services ends, subject to the exit assistance in § 22. Provisions which by their nature should survive — including §§ 11, 19, 23, 24, 25 and 27 — survive.

This section applies only if you contracted as a Consumer. Business Customers have no right of withdrawal.

9.1 Right of withdrawal. You have the right to withdraw from this contract within 14 days without giving any reason. The withdrawal period expires 14 days from the day of the conclusion of the contract.

9.2 How to withdraw. To exercise the right, you must inform us — Keupera, Ole Nepomuk Mai, Goethestrasse 70, 10625 Berlin, Germany, legal@keupera.com — by a clear statement, for example a letter sent by post or an email. You may use the model withdrawal form, but it is not obligatory. To meet the deadline it is sufficient for you to send your communication before the withdrawal period has expired.

9.3 Withdrawal button. In accordance with § 356a BGB, a clearly labelled withdrawal facility is available on our website, permanently accessible and without requiring you to log in.

9.4 Effects of withdrawal. If you withdraw, we will reimburse all payments received from you without undue delay and no later than 14 days from the day on which we are informed of your decision. We will use the same means of payment as you used for the initial transaction unless you expressly agree otherwise; you will not incur any fees as a result of the reimbursement.

9.5 Services begun during the withdrawal period. If you asked us to begin providing the Services during the withdrawal period, you must pay us an amount proportionate to what has been provided up to the point at which you inform us of your withdrawal, in comparison with the full coverage of the contract.

9.6 Loss of the right for digital content. The right of withdrawal lapses in respect of digital content not supplied on a tangible medium only where you have expressly consented to us beginning performance before the end of the withdrawal period, have acknowledged that you thereby lose your right of withdrawal, and we have confirmed this to you on a durable medium. We obtain that consent and acknowledgement at checkout and send the confirmation by email. If any of those three steps has not occurred, your right of withdrawal is unaffected.

10.1 Trial. New Accounts receive a free trial of 7 days with the feature set and allowances of our entry-level paid plan.

10.2 No payment method required. We do not ask for a payment method to start a trial, and the trial does not convert into a paid subscription automatically. Nothing is charged unless you separately choose a paid plan.

10.4 One trial per customer. Trials are limited to one per customer. We may withdraw a trial, or decline to grant one, where we detect the creation of multiple Accounts to obtain repeated trial allowances.

10.5 Beta and promotional offers. Where we offer a different trial length or promotional terms, the terms stated in that specific offer prevail over § 10.1 for that offer.

11.1 You own your content. You retain all rights in Customer Data. Nothing in these Terms transfers ownership of it to us.

11.2 The licence we need. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, transmit, adapt in format, display and back up Customer Data, and to disclose it to the sub-processors listed in our Privacy Policy, solely to the extent necessary to provide the Services to you and to comply with the law. The licence ends when the Customer Data is deleted, save for backups on their normal rotation.

11.3 No training on your content. We do not use Customer Data to train, fine-tune or otherwise develop any artificial-intelligence or machine-learning model, and we operate no model of our own. What our AI providers do with data submitted through their interfaces is addressed in § 15.4.

11.4 Your warranties. You warrant that you hold the rights necessary to submit Customer Data to the Services; that doing so infringes no third-party right; that you have a lawful basis for any personal data it contains; and that it contains no special categories of personal data under Art. 9 GDPR and no personal data of children.

11.5 Personal data. Where we process personal data on your behalf, our Data Processing Agreement applies and forms part of this contract. Where we act as controller, our Privacy Policy applies.

11.6 Backups. We maintain backups for our own operational resilience. That is not a backup service for you. You remain responsible for retaining your own copies of anything you cannot afford to lose. This allocation of responsibility is reflected in § 24.5.

11.7 Feedback. If you send us suggestions for improving the Services, we may use them without restriction and without obligation to you. This does not affect your rights in Customer Data.

12.1 Authorisation. Where you connect a Google Search Console property, a content management system such as WordPress, Webflow, Shopify or Framer, or your own mail server, you authorise us to access that account on your behalf for the purposes of the features you have configured.

12.2 Your warranty of authority. You warrant that you own or are authorised to grant access to each Connected Account, and that granting it does not breach your agreement with the provider concerned. This warranty is important to us and we rely on it.

12.4 Credentials. Credentials for Connected Accounts are encrypted at rest with AES-256-GCM under a key held only in our server environment, are decrypted only in server-side code at the moment an action you configured is carried out, and are never transmitted to your browser or returned by our API. Further detail is in our Privacy Policy and our security page.

12.5 Revocation. You may disconnect an integration at any time, which deletes the stored credential. We recommend that you also revoke the credential at the provider — for example by deleting the WordPress application password or revoking access in your Google account.

12.6 Third-party changes. Connected services change their interfaces, terms and availability without reference to us. Where a change prevents a feature from working, we will tell you, and we will restore or replace the feature where we reasonably can. Such a change is not a breach by us, though it may give you a right to terminate under § 26.1 if it materially reduces what you contracted for.

13.2 Your responsibility for the target. You must own each Target Website, or be authorised by its operator to have it audited, or — in the case of competitor and prospect research — be confining yourself to publicly accessible pages and to a volume and frequency that is reasonable and non-disruptive. You are responsible for the addresses you submit and for those submitted through a widget you have deployed.

13.3 How we crawl. Our site crawler identifies itself honestly as KeuperaSEOBot or KeuperaUXBot with a link to our published bot policy, respects robots.txt directives, limits crawl depth and page count, and rate-limits its requests. We do not attempt to defeat access controls, and we do not crawl areas requiring authentication.

13.4 Undertaking on non-compliant paths. Where any part of the Services currently retrieves a page without observing § 13.3 in full, we are correcting it. We commit that, once corrected, all retrieval performed by the Services will identify itself honestly and observe robots.txt. We state this openly rather than assert a standard we have not yet reached everywhere.

13.5 Embedded audit widget. If you embed our audit widget, visitors to your site can submit arbitrary addresses for analysis. You accept responsibility for that usage, and we may block particular targets or suspend a widget where it is being misused.

13.6 Contact data from research. Backlink research extracts contact details published on public pages. You are the controller of how that data is used, must have a lawful basis for contacting those people, and must honour objections. We will erase an individual's details from our systems on request, and will tell you if we do.

13.7 Third-party data sources. Search-engine result data is obtained through a third-party provider. If that supply is restricted or ends for legal or commercial reasons, the affected features may change. We will give you as much notice as we reasonably can.

13.8 Prohibited use. You must not use the Services to crawl a website in order to harm, overload or disrupt it, to reproduce it substantially, to circumvent a paywall or access control, or in breach of a court order, contract or statutory prohibition binding on you.

14.1 You are the sender. Outreach messages and audit-result emails are transmitted through the mail server you configure, under your own sending identity. We do not relay them through our own infrastructure. For the purposes of § 7 UWG, the CAN-SPAM Act, the GDPR and every equivalent law, you are the sender and the controller of that communication, and we are not.

14.4 No purchased or harvested lists. You must not use the Services to send to addresses obtained from a purchased list, from indiscriminate harvesting, or from any source you cannot lawfully account for.

14.5 Our right to act. We may impose volume limits, throttle sending, or suspend the feature where we have reasonable grounds to believe it is being used in breach of this section, in order to protect recipients, our reputation and our other customers. Where practicable we notify you first.

14.6 Indemnity. § 25 applies to claims arising from messages you send through the Services.

15.2 Our role under the AI Act. We are a deployer and, where relevant, a downstream provider of AI systems. We are not a provider of a general-purpose AI model. The models we use are operated by third parties, identified in our Privacy Policy.

15.3 Outputs may be wrong. Model outputs can be inaccurate, incomplete, outdated, biased or entirely fabricated, and they can be all of those while appearing confident and well-sourced. You must review any Output before you rely on it, and in particular before you publish it. Where you configure automatic publishing, you accept that Outputs will reach your live website without further review by you, and you accept responsibility for the result.

15.4 Training and provider retention. We do not train, fine-tune or otherwise develop any model on Customer Data. What our AI providers may do with data submitted through their interfaces is governed by their own terms, which we have accepted on the standard commercial basis for business use of their interfaces. We do not represent that your content is contractually excluded from provider-side retention or model improvement, and we will not do so unless and until we have secured that; we will amend this section if and when we do.

15.5 Rights in Outputs. As between you and us, and to the extent we hold any right in an Output, we assign it to you. You should be aware that in many jurisdictions purely machine-generated material may attract no copyright at all, and that identical or similar Outputs may be produced for other users. We give no warranty that an Output is original or non-infringing.

15.6 Your responsibility for what you publish. You are responsible for everything published through the Services to your own or any third party's website, including its accuracy, its legality, and any labelling of AI-generated material required in your jurisdiction or by the platform you publish to.

15.7 No outcome guaranteed. AI-visibility features measure how models respond to prompts at a point in time. They are measurements, not commitments. We do not guarantee that your brand will appear in, or be cited by, any AI assistant.

15.8 Prohibited uses. You must not use an AI Feature to generate unlawful, defamatory, harassing or deceptive material, to impersonate any person or organisation, to produce content designed to mislead about its origin, or to generate material about an identified individual that you have no lawful basis to produce.

16.1 The policy. Our Acceptable Use Policy is incorporated into these Terms and is published at keupera.com/legal/acceptable-use. It is written in the same plain terms as this document and we ask you to read it.

This section implements our obligations under Articles 11, 12, 14, 16 and 17 of the Digital Services Act.

17.1 Point of contact. Our single point of contact for authorities and for recipients of the Services is legal@keupera.com. Communications are accepted in English and German.

17.2 Restrictions we impose. The restrictions we place on content are those in § 16 and in the Acceptable Use Policy. We apply them through a combination of automated signals — such as rate and volume anomalies — and human review. No enforcement decision affecting an Account is taken by automated means alone; a human decides.

17.4 What we do with a notice. We confirm receipt without undue delay, assess the notice diligently, objectively and without arbitrariness, and inform the person who submitted it of our decision and of the redress available. Where the notice enables us to establish illegality without a detailed legal examination, we act expeditiously.

17.5 Statement of reasons. Where we remove or disable content, restrict its visibility, suspend or terminate an Account, or suspend or terminate the provision of the Services, we give the affected recipient a clear and specific statement of reasons. It sets out the effect of the decision and whether it concerns removal, restriction or suspension; the facts and circumstances relied on, including whether the decision followed a notice or an own-initiative check; the ground relied on and why the content is incompatible with it; the territorial scope and duration; and how to contest the decision.

17.6 Contesting a decision. You may contest a decision by writing to legal@keupera.com within six months, setting out why you consider it wrong. We handle complaints in a timely, non-discriminatory, diligent and non-arbitrary manner, and a human reviews the decision. If we conclude the decision was wrong, we reverse it without undue delay. Your right to bring a court action, or to use an out-of-court dispute settlement body certified under Art. 21 DSA, is unaffected.

17.7 Misuse. We may suspend, for a reasonable period and after prior warning, the processing of notices and complaints from a person who submits them manifestly unfoundedly and frequently.

17.8 Orders from authorities. Where we receive an order from a competent judicial or administrative authority to act against illegal content, or to provide information, we act in accordance with the order and inform the affected recipient of it and of the redress available, unless the order or applicable law requires otherwise.

18.1 Share links are public. Where you create a share link for an audit or a report, anyone who has that link can open it without signing in. Treat such a link as public. Where a report was produced through an embedded widget, it is made shareable automatically. Do not create a share link for anything you would not publish.

18.2 Embeds run on your site. Where you embed our audit widget, it runs in the context of your own website. You are responsible for the notices and consents presented there, for the lawfulness of the data you collect through it, and for its accessibility.

18.3 Lead capture. Where you configure the widget to collect an email address before returning a report, you are the controller of that lead data and we are your processor. You must display your own privacy notice at the point of capture and must have a lawful basis for the collection and for any subsequent contact. The consent timestamp we record is evidence of when a form was submitted; it is not, and must not be presented as, evidence of valid consent.

18.4 Branding. Unless you hold the add-on that permits its removal, Keupera branding must remain visible in embedded widgets and shared reports, and must not be obscured or altered.

18.5 Withdrawal of a share link. You may revoke a share link at any time in the application. We may disable a share link that is being used in breach of these Terms, with a statement of reasons under § 17.5.

19.1 Ownership. The Services, including all software, interfaces, designs, documentation, data models, aggregate and derived data, and the name and marks "Keupera", are and remain our property or that of our licensors. These Terms grant no rights in them other than the licence in § 19.2.

19.2 Licence to you. For the term of your subscription we grant you a non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services for your own internal business purposes, and — where you operate an agency — for the websites of the clients you manage within your Organisation, in each case in accordance with these Terms.

19.3 Reservation. All rights not expressly granted are reserved. No right is granted by implication, estoppel or otherwise.

19.4 Aggregate insights. We may compile statistical and aggregate information about the use of the Services, provided it does not identify you, your Members, your clients or your Customer Data, and we may use that information to operate, improve and market the Services.

19.5 Third-party components. The Services incorporate open-source components licensed to us by their authors. Their licences are respected and are available on request.

19.6 Your marks. We will not use your name or logo as a reference or in a customer list without your prior written consent.

20.1 API keys. Programmatic access uses bearer keys scoped to a Website. Keys are stored only as cryptographic hashes; we cannot recover a key you have lost, only issue a new one. Keep keys confidential, do not embed them in client-side code, and rotate them if you suspect exposure. You are responsible for all activity carried out with your keys.

20.2 Quotas rather than request limits. API usage draws on the same Credit allowances as the application. When an allowance is exhausted the API responds with HTTP 402 Payment Required. We do not currently publish per-second or per-day request ceilings, and the API does not return rate-limit headers. We reserve the right to throttle or suspend access that imposes a disproportionate load, and we will tell you if we do.

20.3 Availability of API access. Programmatic access requires a plan on which it is enabled. We may version, change or deprecate API endpoints; where a change is breaking, we will give reasonable notice and, wherever practicable, a migration path.

20.4 MCP server and the ChatGPT app. We publish an MCP server and an app for ChatGPT. If you connect a third-party AI client, your Keupera data is transmitted to that client at your instruction, and its handling is then governed by that client's terms and not by ours. Satisfy yourself that the client is suitable before connecting it.

20.5 Third-party applications. Our authorisation server supports dynamic client registration, which means applications we have not reviewed may request access to your Account. Such applications are presented to you as unverified. Grant access only to applications you trust, review connected applications periodically, and revoke those you no longer use. We may revoke an application's registration where we consider it unsafe.

20.6 Plugins. The WordPress and Framer plugins are licensed to you for use on sites you control, on the terms accompanying each plugin, and run on infrastructure you operate. You are responsible for keeping them updated.

20.8 Outbound webhooks. Where you configure the Services to post to an endpoint you control, you are responsible for the security and availability of that endpoint and for the handling of the payload once delivered.

21.1 Availability target. We aim for monthly availability of 99.9%. On our standard plans this is a target and not a contractual guarantee, and no service credits attach to it. We state this expressly because a target that is presented as a guarantee is worse than no statement at all.

21.2 Service level agreement. A binding service level agreement, with defined availability, measurement and remedies, is available on our enterprise tier under a separate written agreement.

21.3 Maintenance. We carry out planned maintenance, wherever practicable outside European business hours and with advance notice. Emergency maintenance to protect security, integrity or availability may be carried out without notice; we will inform you as soon as we reasonably can.

21.4 Dependencies. The Services depend on third parties, including our hosting, database, model, search-data and payment providers. An outage at such a provider may make the Services or a feature unavailable. We select providers with care and will act promptly to restore service. As against Business Customers, such an outage is not a breach of these Terms; nothing in this sentence limits the statutory rights of a Consumer under § 23.

21.5 Support. Support is provided by email at support@keupera.com, and through the in-application assistant, during business days in Germany. Target response times by plan are published on our pricing page and are targets, not guarantees, except where a service level agreement under § 21.2 applies.

This section implements Chapter VI of the Data Act and applies to all customers established in the European Union. We extend the same rights to every other customer as a matter of contract.

22.1 Right to switch. You may at any time switch to another provider of an equivalent service, or bring the processing in-house, and terminate this contract for that purpose.

22.2 Notice. The maximum notice period for initiating a switch is two months. Termination takes effect when the switching process is complete.

22.3 Transitional period. Following the notice period there is a transitional period of up to 30 calendar days, during which the Services continue to be provided so that the switch can be completed. Where the switch cannot technically be completed in that time, we will agree a reasonable extension with you.

22.4 Exportable data. For the purposes of this section, exportable data means all Customer Data and the digital assets generated by your use of the Services, including websites and projects, keywords and keyword research, articles, translations and metadata, audit runs and their findings, analytics data, campaign configurations and results, integrations configuration excluding credentials, and organisation and member metadata. Credentials for Connected Accounts are excluded, because we cannot return them in readable form.

22.5 How we provide it. Exportable data is made available in a structured, commonly used and machine-readable format, through the export function in the application and through our API. Where the standard export does not cover something you are entitled to under § 22.4, write to legal@keupera.com and we will produce it.

22.6 No charge. We make no charge for export, for the interfaces used to export, or for the switching process itself. Subscription fees for the transitional period remain payable at the ordinary rate.

22.7 Assistance and continuity. We will provide reasonable assistance to you and to the receiving provider, act with due care to maintain business continuity during the switch, and inform you of any known risk to continuity of which we are aware.

22.8 Deletion after exit. Following the transitional period we erase Customer Data in accordance with our Privacy Policy and the Data Processing Agreement, retaining only what statutory obligations require us to keep.

23.1 What we warrant. We warrant that the Services will, during your subscription, materially conform to the description published on our pricing page and in our documentation, and that we will provide them with reasonable skill and care in accordance with recognised professional standards.

23.3 Business Customers. As against Business Customers, statutory warranty rights apply subject to the liability regime in § 24. Any implied warranty going beyond § 23.1 is excluded to the extent permitted by § 307 BGB.

23.4 What is expressly not warranted. We do not warrant the accuracy or completeness of third-party data, including search volumes, keyword difficulty, backlink metrics, competitor metrics and AI-visibility measurements; nor the accuracy of any Output under § 15.3; nor that the Services will be uninterrupted or error-free; nor that any particular commercial result will follow from their use. These are descriptions of the nature of the subject matter, not exclusions of liability, and they do not limit the rights of a Consumer under § 23.2.

23.5 Defects. Report a defect to support@keupera.com with enough detail for us to reproduce it. We will investigate and, where the report is well founded, remedy it within a reasonable time.

23.6 Limitation period. For Business Customers, claims for defects are subject to a limitation period of one year from the statutory commencement date, save that the statutory period applies to claims arising from intent, gross negligence, injury to life, body or health, fraudulent concealment of a defect, or a guarantee we have given. For Consumers, the statutory limitation periods apply without modification.

24.1 Unlimited liability. We are liable without limitation for damage caused intentionally or by gross negligence; for injury to life, body or health; under the German Product Liability Act (Produkthaftungsgesetz); to the extent we have given a guarantee; and where we have fraudulently concealed a defect.

24.2 Simple negligence. In cases of simple negligence we are liable only for breach of a material contractual obligation — that is, an obligation whose fulfilment makes the proper performance of this contract possible in the first place, and on whose observance you may regularly rely. In that case our liability is limited to the foreseeable damage typical for this type of contract.

24.3 Otherwise excluded. Any liability beyond §§ 24.1 and 24.2 is excluded.

24.4 Cap. Subject to §§ 24.1 and 24.2, our aggregate liability for all events occurring in a contract year is limited to the fees you paid for the Services in the twelve months preceding the event giving rise to liability, and in any event to a minimum of the amount that constitutes foreseeable, contract-typical damage. This cap does not apply in any case falling under § 24.1.

24.5 Loss of data. Liability for loss of data is limited to the cost of recovery that would have been incurred had you maintained backups appropriate to the importance of the data, as § 11.6 requires. This limitation does not apply in any case falling under § 24.1.

24.6 Reliance on Outputs and metrics. We are not liable for loss arising from your reliance on an Output or on a third-party metric where you did not review it as § 15.3 requires, save in a case falling under § 24.1.

24.7 Third-party services. We are not liable for the acts, omissions, availability or terms of a Connected Account provider or of any third-party AI client you connect.

24.8 Vicarious agents. The foregoing limitations apply equally to the personal liability of our employees, representatives and vicarious agents.

24.9 Consumers. Nothing in this section limits or excludes any liability that cannot be limited or excluded as against a Consumer under mandatory law, and no provision of this section applies to a Consumer to the extent it would be invalid under §§ 307 to 309 BGB.

24.10 Limitation of actions. The statutory limitation periods apply. We do not shorten them, and any contractual period stated elsewhere is subject to § 23.6.

25.2 Limits. The indemnity does not extend to any claim to the extent it arises from our own breach of these Terms, our negligence, or our failure to comply with the law.

25.3 Procedure. We will notify you in writing and without undue delay of any claim for which we intend to seek indemnity; give you the opportunity to assume conduct of the defence with counsel of your choosing, save where the claim also involves our own conduct; provide reasonable assistance at your expense; and not settle without your prior written consent, which you will not unreasonably withhold. If you do not assume the defence within a reasonable time, we may defend the claim ourselves and recover the reasonable cost of doing so.

25.4 Consumers. This section does not apply to Consumers, whose liability is governed by the general law.

26.1 Changes to the Services. We develop the Services continuously. We may change or discontinue features where there is a valid reason — technical, legal, security-related or economic — and where the change is reasonable for you taking account of our interest. Where a change materially reduces the functionality you contracted for, we will tell you at least 30 days in advance and you may terminate with effect from the date the change takes effect, with a pro-rata refund of prepaid fees for the unused period. We do not reserve a right to change the Services at will.

26.2 Changes to these Terms. We may amend these Terms where there is a valid reason, such as a change in the law, in case law, in our technical infrastructure, or in the composition of the Services. We will notify you of the proposed change in text form at least 30 days before it takes effect, identifying the change and its effective date.

26.3 Your options. You may object to a proposed change before it takes effect, in which case the contract continues on the existing terms until the end of the current billing period and either party may terminate to that date. If we intend to treat your continued use as acceptance, we will say so expressly in the notice, together with the consequence of not objecting. A change that alters the core bargain — the price, the scope of the Services or the liability regime — always requires your active acceptance or gives you a clean right of termination under § 26.1.

26.4 Price changes. § 7.10 applies to price changes.

26.5 Changes required by law. Where a change is required to comply with mandatory law and cannot await the notice period, we may implement it immediately and will inform you as soon as possible, with reasons.

26.6 Version archive. Previous versions of these Terms are available on request from legal@keupera.com.

27.1 Governing law. These Terms are governed by the law of the Federal Republic of Germany, excluding the United Nations Convention on Contracts for the International Sale of Goods. If you are a Consumer, this choice of law does not deprive you of the protection of mandatory provisions of the law of your country of habitual residence.

27.2 Jurisdiction — Business Customers. For merchants, legal persons under public law and special funds under public law, the exclusive place of jurisdiction for all disputes arising out of or in connection with this contract is Berlin, Germany. We remain entitled to bring proceedings at your general place of jurisdiction.

27.3 Jurisdiction — Consumers. If you are a Consumer, the statutory rules on jurisdiction apply. Nothing in these Terms restricts your right to bring proceedings in the courts of your place of residence.

27.4 No arbitration. These Terms contain no arbitration agreement, no class-action waiver and no contractual shortening of the statutory limitation period. Any such provision in a previous version of these Terms is withdrawn and is of no effect.

27.5 Consumer dispute resolution. In accordance with § 36 of the German Consumer Dispute Resolution Act (VSBG), we state that we are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board. The European Commission's Online Dispute Resolution platform was permanently discontinued on 20 July 2025 pursuant to Regulation (EU) 2024/3228; there is therefore no ODR platform to which we can refer you.

27.6 Notices. Notices to us must be sent to legal@keupera.com and, where a provision requires text form, will be effective on receipt. Notices to you are sent to the email address on your Account; keep it current.

27.7 Assignment. You may not assign or transfer this contract without our prior written consent, which will not be unreasonably withheld. We may assign it to a successor in connection with a merger, reorganisation or transfer of all or substantially all of our business, on notice to you; if you are a Consumer, you may terminate within one month of that notice.

27.8 Severability. If a provision of these Terms is or becomes invalid or unenforceable, the remainder is unaffected. The invalid provision is replaced by the statutory rule, or — where none exists — by a valid provision that comes closest to the parties' economic intention.

27.9 No waiver. A failure or delay in enforcing a provision is not a waiver of it.

27.10 Entire agreement. These Terms, together with the documents listed in § 1.4, constitute the entire agreement between us in relation to the Services and supersede all prior representations and understandings. Nothing in this clause limits liability for fraudulent misrepresentation.

27.11 Force majeure. Neither party is liable for failure to perform caused by an event beyond its reasonable control, including natural catastrophe, war, terrorism, industrial action, epidemic, failure of public communications networks, or an act of a public authority. The affected party will notify the other and resume performance as soon as it reasonably can. If the event continues for more than 60 days, either party may terminate on written notice.